Rachel Power Vice President, Conversion Rate Optimization
It’s our mission to help companies grow, and we do that by getting in the trenches with them and helping them improve their operations.
An important thing to know about me is I don’t give up. Plenty of my CRO tests fail at first, but that’s okay. I use data to make changes, and I find success further down the road. One thing I’ve learned at Turn/River is that success isn’t about getting it right every time. In fact, you usually learn and grow a lot more when you have the opportunity to try, fail, and ultimately get things right.
A lot of what I know about doing research, creating insights, and presenting them clearly, I learned while writing my undergraduate thesis at Princeton University. After Princeton, I joined the founding team of a charter middle school in Brooklyn, and went on to coach school leaders across a large charter school network.
Those experiences gave me a crash course in organizational leadership, technical product management, and building multi-stakeholder initiatives from scratch. Within a few years, I decided to take that education even further, exploring my passion for tech, product, and UX through the M.B.A. program at Stanford University. A graduate internship at Facebook during this period gave me my first real taste of enterprise marketing and sales.
After graduating, I became a category manager at the online marketplace Zazzle, where I achieved more than 20% YoY growth for my category. I then joined the home décor company Balsam Hill as director of e-commerce, helping grow the company from approximately $40 million to $150 million in revenue while leading a large cross-functional team.
My role at T/R is to help you succeed. It’s our mission to help companies grow, and we do that by getting in the trenches with them and helping them improve their operations. I regularly embed myself within teams and help companies move potential customers further down the purchase funnel. I also work with leaders to help them better understand their market, their messaging, and how to reach prospects—ultimately teaching them to drive change in their businesses through thoughtful risks.
On the weekends, I scuba dive and spend time outdoors with my husband and kids. So far, I’ve been on over 150 dives!