Evan Ginsburg Partner, COO
Our focus on empathetic partnerships and data-driven playbooks are unique in private equity, and provide the framework for outsized results.
My job is to empower everyone around me, both the executives at our portfolio companies and our internal team members, to produce at the highest level. I’ve spent my entire career anticipating what’s next and building motivational structures that enable my team to be successful in the now. I always strive to stay two or three steps ahead—looking out for obstacles, identifying opportunities, and doing everything I can to keep everyone on the same page.
I got my start at Plumtree Software, where I first learned to solve real business problems with technology and a dash of process. I then transitioned from sales engineer to sales executive and manager, selling tens of millions of dollars in enterprise software and related professional services over just a few years. Around this time, Dominic Ang asked me to help him evaluate an online scheduling company called BookFresh. Before I knew it, I had signed on as CEO.
Growing that business taught me that success for Saas companies isn’t necessarily about having the best technology, the best product, or even the best marketing; it’s about optimizing product delivery. For example, at one point, I discovered that a large portion of BookFresh’s customer churn was being driven not by a problem with the product, but by an obscure credit card billing error. Numerous small enhancements like that one helped us build a growing, profitable business that was eventually acquired by Square.
BookFresh was T/R’s first portfolio company, and the genesis of many of our best practices and playbooks. Today, that experience has been translated into the metrics-driven dashboards that our portfolio companies rely on each day.
Now we help our portfolio companies get to wherever they want to go (and beyond), faster. My role is to help business leaders see the untapped potential of their companies, and mechanisms for improvement that might not be obvious. I’m always thinking about what it will take to surpass our joint goals and accelerate our shared timelines.
I know that our focus on empathetic partnerships and data-driven playbooks are unique in private equity, and provide the framework for outsized results.
Outside of work you can find me on the hiking trail with my wife and son.