The Price is Right
What We Discuss:
This virtual executive event shares our best tactics around price discovery and optimization.
Turn/River’s portfolio operations team shares our best templates and frameworks around market price research, optimal pricing strategies, and customer communications best practices when it comes to price-related topics.
Topics covered include:
- Frameworks to understand your value proposition and market worth of your product
- Templates to understand customers’ willingness to pay to drive price bundling, upsell, and cross-sell
- Transitioning from one-time, transactional, or free product to a subscription revenue model
Our portfolio companies have leveraged these tactics to:
- Increase ACVs 11X
- Improve net retention 2X+
- Transition from freemium, usage-based, or perpetual license revenue to 100% subscription software revenue
Please Contact Us if you have any further questions